what’s your type?

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When I worked in Kyoto teaching English, the Japanese high school students would ask any English-speaking foreigner that crossed their paths three questions: What do you like to eat? What’s your hobby? What’s your type? To that last question, I’d usually provide a flippant “tall, dark and handsome,” but now—a decade later—my design career has put a different twist on that inquiry: What’s your typography? According to Lars Willem Veldkampf’s Typocalypse project, which appoints personality traits to 40 different fonts, my affection for the high-impact Arial implies that “I am the devil.” (My boyfriend, Mark, can attest to the accuracy of  this designation!)

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My friend and fellow design editor, Lydia Lee, once told me that she had thing for Bembo. (Although, given her talent as an eagle-eyed copyeditor, I would have picked VAG Rounded for her.)

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Using this font to write your boss that 15th “I have food poisoning” email is the surest way to find yourself in the unemployment line with the rest of California.

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The official font of Oz, a magical land somewhere over the rainbow.

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The script for Neil Patrick Harris’ Emmy-hosting gig must have been written in this font.

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Works for me, too. —LML

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3 Responses

  1. oH i
    wished
    i
    couldchooseafont

    to

    write my comments in

    in
    order
    to

    more fully reveal myself to myself

  2. I’m not sure font I would be but I am grooving on Helvetica these days. I watched the documentary entitled “Helvetica” a few weeks ago and I find that I am not afraid to use it for fear of appear boring anymore.

  3. brilliant. how I adore the entire “what things I like say about me” genre. honestly, it never gets old. so, what about garamond? I have an on again/off again thing going on with it…

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