what’s your type?
September 24, 2009

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When I worked in Kyoto teaching English, the Japanese high school students would ask any English-speaking foreigner that crossed their paths three questions: What do you like to eat? What’s your hobby? What’s your type? To that last question, I’d usually provide a flippant “tall, dark and handsome,” but now—a decade later—my design career has put a different twist on that inquiry: What’s your typography? According to Lars Willem Veldkampf’s Typocalypse project, which appoints personality traits to 40 different fonts, my affection for the high-impact Arial implies that “I am the devil.” (My boyfriend, Mark, can attest to the accuracy of  this designation!)

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My friend and fellow design editor, Lydia Lee, once told me that she had thing for Bembo. (Although, given her talent as an eagle-eyed copyeditor, I would have picked VAG Rounded for her.)

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Using this font to write your boss that 15th “I have food poisoning” email is the surest way to find yourself in the unemployment line with the rest of California.

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The official font of Oz, a magical land somewhere over the rainbow.

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The script for Neil Patrick Harris’ Emmy-hosting gig must have been written in this font.

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Works for me, too. —LML

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